Tablets Turning E-Readers Into Afterthought
To the delight of mobile marketers everywhere, new data shows that ad-friendly tablets are turning e-readers into an endangered species. Indeed, worldwide shipments of e-book readers will fall 35%,
this year, to just 14.9 million, according to eMarketer. Simply put, “People are choosing to pay extra to get the features of a tablet,” The New York Times Bits blog writes.