40% of CMOs Believe Email Can Drive a 10% Increase in Holiday Sales

A survey of CMOs by eCircle reveals that 40% believe email can generate a 10% lift in holiday sales this season. Respondents were bullish on email compared to all other digital channels, with 43% citing email as a "very important" channel for driving holiday sales. SEM and SEO followed at 33% each, with social media at 21% and display advertising at 20%.

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