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Reuters: Google Vs. Amazon War Heating Up As Platform Lines Continue To Blur

Dec 24, 2012, 11:56 AM
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Quasi frenemies Google and Amazon are poised to become less friendly in the year ahead as the worlds of online advertising, retail, commerce, mobile and cloud computing blur putting them into more direct competition. A news analysis by Reuters suggests that the rivalry will begin to escalate this year due to some strategic decisions by both online giants.

"For instance, Amazon's decision to use a stripped down version of Google's Android system in its new Kindle Fire tablet, coupled with Google's ambitious plans for its Motorola mobile devices unit, will only add to tensions," Reuters reports.

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