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TechCrunch: TV, Twitter, Should Get Closer Next Year

Twitter and TV should have a closer relationship in 2013, writes TechCrunch's Ryan Lawler. The company plans to hire a “'Twitter ambassador/evangelist' to TV celebrities,” getting them to tweet more during their own shows and just in general. But the goal also [is] to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming."

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