When Computer Weeklyannounced the end of its print edition in April 2011, plenty of people mistakenly associated “shutting print” with “shutting down”. The reaction was symptomatic of a lingering perception in parts of B2B media that if your print product goes, you’re doomed. Ending the printed magazine was something of a milestone, given that Computer Weekly had been around since 1966, the world’s first weekly technology magazine.