Facebook Links To Chinese Businesses
Facebook has teamed up with a Chinese partner on real-time bidding for advertising on its site for target advertisements to consumers. The move extends Facebook's reach for Chinese advertisers who want to place more targeted advertisements on the site even though its service is not accessible in China currently. Facebook is cooperating with Beijing's PinYou Interactive Information Technology Co (iPinYou), a Chinese advertisement broker that places advertisers' bids on real time platforms. The social network is aligning its targeting platform, Facebook Exchange, with iPinYou's own platform.