New Cable Networks Face Challenges From Wary Distributors

Advertising Age, Thursday, January 3, 2013 2:46 PM
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New cable channels like Back9Network, a golf-lifestyle-based offering with Clint Eastwood as its chairman, face tougher negotiations with cable and satellite distributors working to ease rising content costs -- in some cases getting rid of channels they consider nonprofitable, as Time Warner has done with Ovation and threatens to do with others.  Jeanine Poggi looks at how various companies are coping -- from Back9Network, reportedly "about halfway through initial carriage negotiations with some of the bigger satellite and cable operators" -- to "a new court and legal news channel called Justice Central, [which] is trying to avoid the headwinds by forgoing carriage fees entirely."

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