Mobile-First Email Strategy Lifts Mobile Open Rate to 90%

Direct Marketing News, Thursday, January 3, 2013 4:43 PM
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While many marketers are finding 30% - 40% of their emails opened on mobile devices, others think the number could be significantly higher with a mobile-first email strategy. When Publishers Clearing House noticed its mobile open rates were lower than the desktop, it acquired a mobile agency and brought it in-house to fix the problem. Now the brand sees mobile opens at 90%.

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