Six Influencer Marketing Trends For '13
Reaching influencers and getting them to talk about you via social media, mobile and content creation platforms is getting bigger by the minute. It is one of the fastest-growing social marketing practices. Among the six key influencer marketing trends coming in 2013: earned media will rival paid and owned; data will drive content creation; B2B will go social, and niche content will give way to crossover content. To see them all and get insights, read away and tell your friends.