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Ownership of CRM Data To Become Complicated

  • CIO, Friday, January 4, 2013 4:39 PM

An increased adoption of CRM applications means that more companies than ever will need to grapple with the challenge of creating and enforcing policies on who within the organization owns the rich CRM data. The owner of an individual record is quickly subjugated by team ownership, such as "sales team" or "support team," setting up a territory battle that can only be resolved through diplomacy, governance, white boards and spreadsheet. 

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