What About Short Mobile Video Clips For Content Marketers?

eMarketer, Monday, January 7, 2013 10:05 AM
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Most consumers visit a brand's Web site first when looking for information about a product or service, but do you know that short and funny video clips are the most shared type of mobile content? Some 66% of respondents cited in an eMarketer survey said they share this type of video, followed by 52% of music videos and 35% of movie trailers. Personal content also plays a major role in sharing habits, with 31% saying they share content created by themselves or someone known to them. Interestingly, 16% share mobile video content every day, and another 33% do so weekly. Nearly two-thirds of respondents share mobile video content at least once monthly.

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