What About Short Mobile Video Clips For Content Marketers?
Most consumers visit a brand's Web site first when looking for information about a product or service, but do you know that short and funny video clips are the most shared type of mobile content? Some 66% of respondents cited in an eMarketer survey said they share this type of video, followed by 52% of music videos and 35% of movie trailers. Personal content also plays a major role in sharing habits, with 31% saying they share content created by themselves or someone known to them. Interestingly, 16% share mobile video content every day, and another 33% do so weekly. Nearly two-thirds of respondents share mobile video content at least once monthly.