Multimedia Takes Mobile Email Up a Notch

Mobile Marketer, Monday, January 7, 2013 5:39 PM
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With mobile opens up 82% over last year, email marketers are turning their attention towards making the small screen's inbox as engaging as the desktop. Multimedia - animated GIFs and video - is beginning to appear in some campaigns, but adoption is stunted due to device and OS fragmentation, large file sizes, and a compromised viewing experience on a mobile device. 

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