Around the Net
A Marketing Department Data Uproar Like Never Before
- Information Management, Tuesday, January 8, 2013 5:21 PM
A report on the role of the CMO released this week by IDC notes that the chief marketer will be more concerned and consumed with data than ever before, mostly due to online channels and social chatter. Remarked an analyst who authored the report, "without exaggeration, I’ve seen more change in the CMO suite in the last year than perhaps the last 30 years combined."
