5% of Mobile Time Devoted to Email

Marketing Charts, Tuesday, January 8, 2013 5:40 PM
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Nielsen's latest report on Share of Mobile Time by Activity finds that texting (14.1%) and social networks (10.2%) capture the greatest share. Mobile users spend 5.3% of their time in email, ahead of web surfing (3.3%), mapping (2.8%) and the camera (0.9%). By contrast, consumers spend 7.1% of their computer time on email.

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