Hyperlocal News Sites Struggling
Adweek, Wednesday, January 9, 2013 4:11 PM
Community news sites, once hailed as the future of journalism as trad media companies like the New York Times invested in them, are faltering, writes Janet Stilson in a roundup of failures (including the Times') as well as surviving sites and the local businesses advertising on them. "Most players are still in the process of figuring out just how micro to go with news content and how many employees they can afford on the news and ad sales sides—and how to make these businesses viable," writes Stilson.
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