How Branded Content Changes Digital Promotion

ClickZ, Thursday, January 10, 2013 12:52 PM
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Self-publishing content will become the brand strategy in 2013. Tessa Wegert tells us how relationships between branded content and consumers will change. She points to online content from Coca-Cola that isn't a commercial spot, but rather intended to build affinity and reward customers with fun. That's the new relationship between brand and consumer.

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