With New Search Functions, Twitter Will Rule Breaking News

Twitter's introduction of new search capabilities gives "it the upper hand as a breaking news destination over basically every other news organization on the planet, from newspapers to cable networks to websites and everything in between," writes Jon Mitchell.  That's because humans will now categorize tweets for relevance, which "fills the one gap that Twitter can't cover with algorithms alone: context," adds Mitchell. "And if Twitter itself can master relevance, what's the point of other news sites? They're slower, and they have less information about what's happening and what's interesting to people. News organizations had better start thinking about how they can continue to matter in a world where Twitter is the destination, not just a pipe for sending links."

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1 comment about "With New Search Functions, Twitter Will Rule Breaking News".
  1. Kevin Lee from Didit , January 10, 2013 at 2:18 p.m.
    Nothing beats real time news and news breaks first on Twitter. However there is a potential spam problem. Spammers will jump on newsworthy items flooding the results. So, some form of author rank will need to get incorporated for the "news from the street tweets."