Around the Net
'Digital Marketing' to Become Just 'Marketing' in 2013
- Marketing Week, Thursday, January 10, 2013 5:04 PM
Forrester Research predicts that "Digital Marketing" will lose its prefix and become just "Marketing" in 2013, as all marketers' output will become inherently digital. In its "Trends for the B2C CMO to Watch in 2013" report, the research firm also forecasts that digital budgets will become 20% of the total.
