TV Operator Dish Enables 'Real-Time' Viewing Data, Readies Auction-Based TV Sales

Adage.com, Monday, January 14, 2013 9:04 AM
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Satellite TV operator DISH Network is developing a feature enabling advertisers see what viewers are watching in real-time, a move Adage.com reports will set "the stage for last-minute auctions of ad space."

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