Why Europe Is Lagging In RTB
Econsultancy Blog, Monday, January 14, 2013 9:22 AM
New reports from Admonsters and Pubmatic suggest European publishers are even more resistant to programmatic trading than their U.S. counterparts. Not surprisingly, it's partly cultural and partly due to fears of commoditization and lower prices for advertising inventory.
Recent RTM Daily Articles
-
Foursquare, Gnip Partner May 24, 2:06 p.m.
The Next Web has reported that Foursquare and Gnip have partnered, allowing Foursquare's check-in data to ... -
Real-Time Videos On Twitter May 24, 2:04 p.m.
TechCrunch reported yesterday that Twitter has announced Twitter Amplify, "a way of bringing real-time video into ... -
SAP Commits Additional $250 Mil. To Real-Time Fund May 17, 1:55 p.m.
Venture Beat has reported that SAP has committed an additional $250 million to its high-performance analytics ... -
'Tricks Don't Work In Social' May 17, 12:57 p.m.
At IAB's recent Social Media Agency Day, one of the panels was titled, "Social: Planning for ... -
The Telegraph's Izlan: RTB Offers More Control May 17, 12:18 p.m.
Rubicon Project today release a Q&A with Lara Izlan, head of programmatic trading and yield optimization ... -
Why Brands Need A DSP May 16, 7:34 p.m.
The Drum reported that at the IAB Mobile Engage conference, Emmett Geany, business development director, Adfonic, ... -
Wilson Predicts 10 Years Until Full Programmatic May 15, 11:55 a.m.
"Within 10 years, all digital media will be traded programmatically," Brett Wilson, CEO and co-founder of ... -
Real-Time Analytics Can Complicate Existing Challenges In Email May 14, 3:37 p.m.
On Monday, BtoB explained why real-time analytics are often double-edged swords for email marketers. Citing a ... -
RTB Video - One Among Many? May 8, 3:58 p.m.
ClickZ asked today whether or not real-time bidding (RTB) is the only winner in the online ... -
EBay To Share Data May 6, 12:07 p.m.
Adweek reported today that "eBay will soon start sharing its user data with brands so they ...
Be the first to comment on "Why Europe Is Lagging In RTB"
Leave a Comment