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Mindshare Names O'Brien Social Strategy Director

Meg O'Brien has joined Mindshare as director of social strategy on Unilever North America. Previously, she worked at Attention, a full-service social agency located in New York, leading the Consumer group, running social media strategy and execution for Campbell's Soup, Diageo, Sears/Kmart, Michelin, Chase Credit Cards and Seventh Generation. Prior to Attention, she spent five years at Random House Children's Books as a publicist and online media specialist.

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