Advance Publications Buys Digital Agency Pop

Advance Publications, parent to Condé Nast's glossy mags such as Vogue, has purchased Pop, a Seattle-based digital ad agency, for an undisclosed sum -- the first of such acquisition for Advance, "which has [also] treaded deeply into agency territory over the years by doing creative work directly for brands," writes Michael Learmonth. Pop was founded in 1996, and its 2012 revenues totaled $35 million working for clients such as Nike and Target.

Read the whole story at Advertising Age »
Tags: agency, magazines
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