Paul Dunay, global VP of web optimization service Maxymiser, offers up a list of 10 reasons QR codes are generally bad. "Many brands," he writes, "initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market. To interact with real world products." It is not that QR codes are dead or evil or anything hyperbolic like that - they are just horribly misused. Here are 10 reasons to avoid them, only one being that they are just ugly.