Restaurants Take To Fan-Submitted Content

The trend of creating ad campaigns from fan-submitted videos has spread in the restaurant industry. Examples: Dunkin’ Donuts “Top of the WorlDD” photo and video contest for the New Year and Wingstop $10,000 in prize money to an amateur auteur who created the chain’s newest commercial for the “No Bones About It” contest. Marketing experts differ in their opinions of how likely restaurants are to find great ideas, especially given media costs for TV.

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