Connectalytics: An Alternative To Google Analytics
Google released a new feature several weeks ago that allows Analytics users to import their own cost data from third-party applications such as Bing and Facebook Ads, which helps marketers evaluate the performance of campaigns across engines and sites. Mat Siltala points to an alternative called Connectalytics that allows marketers to compare return on investments across multiple networks at the keyword level. This enables users to create a connection between networks. Siltala tells us how.