OWN Gaining Ground, And Not Just From Armstrong Interview

New York Times, Friday, January 18, 2013 3:09 PM
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Yeah, of course the Lance Armstrong sitdown with OWN owner Oprah Winfrey could be a turning point in the low-rated channel's fortunes. But "another turning point — perhaps even bigger — came this month when OWN started to pocket substantial per-subscriber fees from some of the biggest cable and satellite operators in the country," writes Brian Stelter. Which means that OWN "should turn a profit for the first time in the second half of 2013," Stelter writes, citing co-owner Discovery Communications.

Still, "Success for OWN is relative. Last year, 325,000 people watched the channel on a typical night, 160,000 of whom were 25 to 54 years old. About 50 broadcasters and cable channels had a bigger audience."

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