OWN Gaining Ground, And Not Just From Armstrong Interview
Yeah, of course the Lance Armstrong sitdown with OWN owner Oprah Winfrey could be a turning point in the low-rated channel's fortunes. But "another turning point — perhaps even bigger —
came this month when OWN started to pocket substantial per-subscriber fees from some of the biggest cable and satellite operators in the country," writes Brian Stelter. Which means that OWN "should
turn a profit for the first time in the second half of 2013," Stelter writes, citing co-owner Discovery Communications.
Still, "Success for OWN is relative. Last year, 325,000 people watched the channel on a typical night, 160,000 of whom were 25 to 54 years old. About 50 broadcasters and cable channels had a bigger audience."