Industry Slow to Adopt DMARC Email Standards
BtoBonline.com, Friday, January 18, 2013 5:08 PM
A year ago a group of 15 ESPs, financial firms and message security companies founded DMARC.org, a working group to create standards to help prevent phishing and other email security threats. While the group announced in late in 2012 that a number of additional companies have adopted the DMARC standards - including Constant Contact and Outlook.com - adoption nevertheless remains slow. DMARC allows senders and recipients to exchange authentication information when transmitting messages in order to guarantee to the address owner that the message is safe. For example, messages sent to Outlook.com with the DMARC standard are now flagged in the inbox with a "trusted sender" logo.
Recent Email Marketing Daily Articles
-
NY Cop Allegedly Buys Email Hacking Services to Spy on Ex-Girlfriend May 23, 3:59 p.m.
A police officer in the Bronx is accused of paying $4,050 to an email-hacking service in ... -
Email Tax Scams in Australia Tripled in Q1 2013 May 23, 1:26 p.m.
The Australian Taxation Office has already received 11,000 reports of scam emails related to taxes in ... -
Nigerian Prince Spam Scams Were Around Before Email May 23, 10:09 a.m.
Have you ever wondered how long Nigerian princes have been asking for bank account numbers? It's ... -
Welcome Emails Average 50% Open Rate: MarketingSherpa May 23, 10:01 a.m.
Transactional emails have an average open rate of around 50%, according to metrics from MarketingSherpa. In ... -
Mailbox Launches iPad App May 23, 9:55 a.m.
Two months after being acquired by Dropbox, Mailbox is releasing its iPad app. The company has ... -
ExactTarget is Expanding its Office in Atlanta May 22, 2:22 p.m.
ExactTarget has plans to expand its office in Atlanta and will invest $1.25 million in its ... -
Email May Help Therapists Treat Anxiety Disorders May 22, 2:13 p.m.
Although face-to-face sessions are ideal, email has shown itself to be a viable alternative for medical ... -
Calendar App Tempo's Update Adds Gmail Integration May 22, 2:06 p.m.
Tempo, an iOS calendar organizing app has released a new update that makes it easier for ... -
Microsoft Uses New Xbox One to Build Email List May 22, 2 p.m.
To promote its new Xbox One gaming console, Microsoft ran an email marketing offer today. Customers ... -
Illinois Law to Stop Flash Mobs Targets Electronic Communications May 21, 3:38 p.m.
Illinois governor Pat Quinn has signed a law that is designed to fight flash mobs of ...
Be the first to comment on "Industry Slow to Adopt DMARC Email Standards"
Leave a Comment