Industry Slow to Adopt DMARC Email Standards

A year ago a group of 15 ESPs, financial firms and message security companies founded, a working group to create standards to help prevent phishing and other email security threats. While the group announced in late in 2012 that a number of additional companies have adopted the DMARC standards - including Constant Contact and - adoption nevertheless remains slow. DMARC allows senders and recipients to exchange authentication information when transmitting messages in order to guarantee to the address owner that the message is safe. For example, messages sent to with the DMARC standard are now flagged in the inbox with a "trusted sender" logo. 

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