7 in 10 Marketers Plan Increased Data-Related Spending

Infogroup Targeting Solutions and Yesmail Interactive surveyed over 700 marketers at recent DMA and Forrester marketing conferences and found that data-related spending is expected to rise in 2013. 20% of marketers plan to greatly increase their data-related investements this year, with another 48% planning slight increases. Only 3% of marketers surveyed plan to decrease data-related spending.

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