Why This Will Be The Year Of Premium Programmatic, Guaranteed!
ClickZ, Tuesday, January 22, 2013 12:14 PM
Ad technology guru Chris O'Hara argues that while the overall market for RTB is limited, "RTB-enabled" ad technology will be expansive, especially as it becomes more integrated with "premium guaranteed inventory -- where the other 85% of media budgets happen." Thus he predicts 2012 will be the "year of programmatic guaranteed."
Recent RTM Daily Articles
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Facebook Hashes It Out June 12, 3:19 p.m.
Facebook is officially launching hashtags, and Ad Age wrote that "it's a move that could eventually ... -
Over Half Of Programmatic Budgets Are Wasted, Study Says June 12, 1:54 p.m.
Research provided to Marketing Week by Audience Science "suggests that anything between 50 and 80% of ... -
Russia Needs Data Suppliers For RTB To Take Off June 10, 1:52 p.m.
According to Warc, real-time bidding (RTB) "is set to take off in Russia but the market ... -
VivaKi, Nativo Partner Up June 7, 2:56 p.m.
TechCrunch has reported that Publicis' VivaKi struck a partnership with Nativo, a native advertising startup. TechCrunch ... -
Omnicom's Gottlieb Questions Old Metric Methods As Real-Time Marketing Emerges June 7, 1:39 p.m.
Colin Gottlieb, chief executive, EMEA, Omnicom Media Group, "argued that outdated metrics could cause media agencies ... -
Auto, Health, And Beauty Thrive On FBX June 5, 1:38 p.m.
AllFacebook.com yesterday released an infographic from Rocket Fuel detailing "five things you need to know about ... -
'A World Where All Media Is Traded Programmatically' June 5, 11:29 a.m.
Nick Reid, UK managing director at TubeMogul, spoke with The Guardian about his role and where ... -
MoPub Reaches $100 Mil. Revenue Run Rate May 30, 2:07 p.m.
According to TechCrunch, mobile ad exchange MoPub "reached a $100 million revenue run rate this month." ... -
Millennial Media Eyes Latin America May 30, 1:37 p.m.
Mobile ad network Millennial Media has its eyes on Latin American countries for potential acquisitions, according ... -
Foursquare, Gnip Partner May 24, 2:06 p.m.
The Next Web has reported that Foursquare and Gnip have partnered, allowing Foursquare's check-in data to ...
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