Why This Will Be The Year Of Premium Programmatic, Guaranteed!

Ad technology guru Chris O'Hara argues that while the overall market for RTB is limited, "RTB-enabled" ad technology will be expansive, especially as it becomes more integrated with "premium guaranteed inventory -- where the other 85% of media budgets happen." Thus he predicts 2012 will be the "year of programmatic guaranteed."

 
Read the whole story at ClickZ »
Tags: rtb
Recommend (2)