The 'New' Buying Model Of RTB

Several factors are limiting the potential of RTB to capitalize on "value-based" buying, especially the shift from historic CPM to CPA-based valuation models, as well as better attribution insights and better insights into the value each impression contributes.

Read the whole story at »
Tags: rtb
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.