Consumers Trust Email Marketing More than Social, But Less Than Everything Else
According to a WSL/Strategic Retail survey, family and friends remain the top source of advice for purchase decisions. 69% of consumers surveyed said that family and friends helped them decide what to buy in 2012, up from 61% last year. Manufacturer and retailer websites follow, each at 55%. At the bottom of the list is social media at 26%, just above emails from manufacturers and retailers, which is tied with sales associates at 32%.