LaunchBit Benchmarks Engagement Metrics to Grade Email Newsletters

TechCrunch, Tuesday, January 22, 2013 5:20 PM
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Email ad network LaunchBit has introduced a new service called The Email Newsletter Report Card. The service pulls in analytics from a marketer's email service provider and then compares them to over 300 million other sends in its database in order to score messages on engagement, content details and subscriber details. 

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