Shaina Boone: Don't Ignore Controversy

Critical Mass exec Shaina Boone has some advice for marketers who don't want to think about thorny privacy-related issues. "We all have to suck it up and stop ignoring it," she says.

Boone adds that lawmakers as well as consumers "don't understand the ramifications" of limiting marketers' use of information. "I don't think they understand that turning off the data is going to impact their experience," she says.

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