Time Warner, Dodgers Bet Big On Continuing Appeal Of Live Sports

The as-yet unofficially announced partnership between the Los Angeles Dodgers and Time Warner Cable to form "a new regional cable network in an overflowing market rather than making a straightforward rights deal" means the two companies "have doubled down on their belief that skyrocketing revenues in the sports TV world are anything but a bubble," writes Jon Weisman. He provides a backstory and analysis of why the Dodgers chose the "heightened risk/reward scenario of an ownership stake."

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Tags: cable tv, sports
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