Will Video RTB Exceed Forrester Expectations?
Michael Shehan, founder, president, and CEO of SpotXchange believes that video RTB will exceed Forrester expectations in 2013. According to his article on iMedia Connection, Shehan believes that Forrester's prediction of RTB video spending to grow from $387 million in 2012 to $667 million in 2013 is "conservative."
Shehan's prediction of big things to come for RTB video is one of 11 predictions he makes. He also says that "Programmatic" might end up being the word of the year and that Facebook and Yahoo will step up their game in the video world.