1 In 5 Americans Say They've Used A QR Code
A Pitney Bowes survey shows 19% of Americans have used a QR code, reports Marketing Charts.
Of the four countries analyzed, U.S. ranked first (vs. 15% in
U.K., 14% in Germany, 12% in France). The average across countries is 15% across all consumers, but 27% among 18-34-year-olds.
Looking at where these QR codes are most often captured, the
report reveals that magazines (at 15% of the total sample) are first, followed by mail (13%) packaging (13%), posters (10%), websites (8%), email (5%), and TV (4%).
And again, those
figures are higher among the young. In the US, 39% of 18-24-year-olds and 36% of those 25 to 34 have captured a QR code in a magazine. That aligns with various studies finding QR code users to skew
young, although starting to trend older.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "1 In 5 Americans Say They've Used A QR Code"
Leave a Comment