Email's Conversion Rate Outperforms Other B2B Web Traffic Sources

Marketing Charts, Wednesday, January 23, 2013 5:07 PM
  • Comment
  • Recommend
Subscribe to Email Marketing Daily


Optify has released its "2012 B-to-B Marketing Benchmark Report" which finds that email bests all other sources of web traffic when it comes to conversion rate. A study of 62 million visits from 350,000 leads across 600 companies revealed that the conversion rate of email was 2.89%, 81% higher than the average of 1.6% and 42% higher than second-place referrals at 2.04%.

Read the whole story at Marketing Charts »

Be the first to comment on "Email's Conversion Rate Outperforms Other B2B Web Traffic Sources"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Email Marketing Daily Articles

>> Email Marketing Daily Archives