Chili's Launches Pizza Strategy
A new pizza strategy at Chili’s Grill & Bar, along with other menu enhancements, are expected to bolster the casual-dining chain’s bottom line, executives at parent company Brinker International Inc. said this week. Chili’s is rolling out the pizza, which uses new capabilities gained during the chain’s kitchen retrofit program, to all company-owned locations this quarter, said Wyman Roberts, chief executive and president of Dallas-based Brinker. He said advertising will start during the fourth quarter. In addition to 1,549 Chili’s restaurants, Brinker also owns the 44-unit Maggiano’s Little Italy concept.