MediaCom Wins More McCain Business, Buys Massive
MediaCom has extended its relationship with McCain to include six more European markets. The agency, which currently works with the frozen food giant in Germany, will now also provide media
services in Belgium, France, Italy, Poland, Russia and Spain. The win is MediaCom’s second successful pan-European consolidation in recent months, having also secured the Goodyear Dunlop
pan-European business. MediaCom teams will start working on the business from January 1, with all six new countries transferred from their previous agency by the end of Q1 2013. Separately, MediaCom,
has consolidated its operation in Colombia through the acquisition of Massive, a well-known local agency. MediaCom Colombia will be led by Paulina Parra. As CEO, she will also be in charge of the
development of the Andean Region.