News Brief
MediaMath Does The Math, Acquires Akamai's Data Platform, Licenses 'Pixel-Free' Technology
Jan 24, 2013, 11:48 AM
MediaMath this morning announced the acquisition of Akamai’s Advertising Decision Solutions (ADS) data cooperative, which it will integrate with MediaMath’s DMP. As part of the deal, MediaMath said it signed a multi-year agreement to use Akamai’s pixel-free technology for use within digital advertising and marketing applications.
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