Friday, April 17, 2015
  • Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager

    The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager. The move bridges two important trends: the importance of user choice in advertising, and the ability to reach the right person at the right time through programmatic ad buying. ...Read the whole story

  • Google DoubleClick Network Hit With More Malvertising

    Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and Zillow. An advertisement was used to deliver the Cryptowall ransomware via an ad built in Flash. ...Read the whole story

  • Consumers Concerned About IoT Data, Privacy

    Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of research for home controls and energy at Parks Associates. ...Read the whole story

  • National TV Ads Weak In Q1, Digital Makes Big Gains

    Cable TV networks showed 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month a year ago. Broadcast TV networks were flat in the month, as the first quarter remains weak for national TV ads. Digital media continues to make gains -- up 24% in March. ...Read the whole story

  • Dentsu Kick-Starts Fund, Has Yen For Startups

    The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total fund capital is 5 billion Japanese Yen, which is about $42 million at today's exchange rates. ...Read the whole story

  • Tumblr Debuts Sponsored Day Ad Units

    With Nike in tow, Tumblr is rolling out what appears to be its fanciest ad unit yet. Video-based and full screen-sized, the "Sponsored Day" units give brands the power to take over users' dashboards for a full 24 hours -- from midnight to midnight. ...Read the whole story

Around The Net

  • Moneysupermarket Using Programmatic To Move Beyond Last Click MentalityThe Drum

    Moneysupermarket was among the first UK brands to ring fence its first-party data, to create its own programmatic trading desk. Speaking at the Drum's Digital Trading Awards (DTA), the brand revealed that although it is advanced compared to others, internal education remains a "vital" part of its overall strategy as it moves beyond last click to understand the value of display. Viewability remains an ongoing issue for the industry and one that Moneysupermarket is actively looking to crack down on. ...Read the whole story


The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (April 17, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

More Than Data: Pioneers Show Programmatic Is About People, Culture Too

Programmatic is normally associated with data-driven display but the message from early pioneers is that it's as much about your people and your culture as it is your data. What shone out to me after two ...More

  • Five Predictions For The Future Of Programmatic

    #1: Companies will invest more in programmatic branding. With more publishers adopting programmatic and seeing its benefits, we're seeing an important shift. Now, more marketers are leveraging programmatic to help understand the value of targeting a ...More

  • The Next Ad Blocker: Social Media

    A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this ...More

  • TV Audience Buying Is Only Half the Story