RadiumOne's Dave Zinman predicts the emergence of IoT data and the maturation of cross-device attribution, among other forecasts. ...Read the whole story
Video advertising company TubeMogul reported growth in programmatic across Australia and New Zealand in Q3. ...Read the whole story
Some interesting bits from the UK: Rebecca Muir, ExchangeWire, head of research and analysis, notes in ExchangeWire that 86% of UK media agencies are incorporating ad tech into their businesses; 41% of financial institutions spend less than 20% on programmatic media; 25% of Brits plan to purchase on Black Friday; and 75% of them use smartphones to access social media. More data points in the story. ...Read the whole story
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