Friday, October 24, 2014

Around The Net

  • Half Of Marketers Unsure Of Technology's ROIMarketing Week

    The findings from The CMO Council's "Quantify How Well You Unify" report found that more than half (54%) of the respondents admitted their marketing technologies are either "not producing ROI," they "aren't sure" or are still working to gauge the impact compared to the 46% who said they can prove tangible ROI. Two in five marketers said they found difficulties in making a business case for marketing technology investments. However, the struggles have not knocked marketers' faith that technologies will drive better revenue. ...Read the whole story

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Navigating The Holiday Season's Bidding Frenzy

The lines have blurred when it comes to Black Friday and Cyber Monday, as consumers now engage in both online and offline shopping activity all weekend long. What tends to happen during a high volume-shopping period ...More