Tuesday, October 21, 2014

Around The Net

65.0

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Beaconing & the Retailer Programmatic Ad Exchange

Shoppers are about to start receiving highly targeted ads directly from brands while in stores, near where specific products are sold. This programmatic ad buying is coming to retailers, courtesy of beacons. Swirl Networks, the ad ...More