Thursday, July 28, 2016

Around The Net

  • Advertisers Can Now Buy Programmatic Ads To Target Kids Online Business Insider

    Rubicon Project has formed a partnership with "kid-safe" marketing platform SuperAwesome to create what they are claiming is the world's first kid-focused programmatic advertising exchange, according to a Business Insider report. "The launch of 'REX' means that marketers can now use Rubicon's automated tools to buy advertising to target children under the age of 13 online — with the guarantee that the ads they buy are safe and legal. To date, the entire online children's advertising market operated on a direct-deal basis, meaning advertisers couldn't use programmatic tools to buy ads targeted to children across a range of sites — ... ...Read the whole story

  • 5 Things Marketers Should Note From Facebook's Second-Quarter Earnings Wall Street Journal

    The Wall Street Journal does a great job of summing up the takeaways from Facebook's Q2 earnings bonanza. Mobile and video are fueling Facebook's growth to the point where the social network giant is running out of ad space to sell, according to the Journal report. Here are the takeaways: Facebook's audience is getting "bigger and bigger": It has 1.71 billion people using the network at least once a month, and daily active users on the site and app reached 1.13 billion on average for June, an increate of 17% from a year ago. Mobile represents 84% of its ad ... ...Read the whole story

  • 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members TechCrunch

    The Guardian has confirmed losses of £69m for the last financial year but said it was making significant progress in its membership strategy, with more than 50,000 people paying to sign up. Guardian Media Group chief executive David Pemsel said he expected digital advertising to improve over the current financial year, as the Guardian moves away from selling advertising based primarily on the scale of its audience to use more data and behavioral information. The company is also continuing to develop its Guardian Labs division, which creates sponsored and branded content for advertisers. ...Read the whole story

  • Can Verizon Unlock Yahoo's 'Hidden Value'? Knowledge@Wharton

    Yahoo CEO Marissa Mayer said the deal represents a "great outcome" for the company and "it is also a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising and social." To grow, Yahoo hopes to leverage Verizon's vast base of more than 100 million wireless users. ...Read the whole story

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Dear Verizon: It's Time To Kill, Consolidate & Reinvent

Let's face it: Our industry is no stranger to consolidation. With most, the desired outcome is about achieving more scale, leverage and efficiency. Unfortunately, we can't say the same thing about the recently announced deal for ...More

  • Spotify Targets Your Bathing Habits

    Spotify last week announced a partnership with AppNexus, Rubicon Project and The Trade Desk that will enable highly targeted Deal ID/PMP audio ads to serve to the 70-million, mostly young users of Spotify Free. ...More