Monday, January 26, 2015

Around The Net

  • Xaxis To Focus On Private Marketplaces In 2015Beet.TV

    "Private marketplaces are going to be where we do most of our business in 2015," David Moore, president of WPP Digital and chairman of Xaxis, WPP's programmatic unit, told Beet.TV in an interview. ...Read the whole story

  • AOL Ready To Drop Axe On Sales StaffRe/code

    As its automated ad business continues to thrive, AOL is reportedly ready to reorganize its human sales staff. Of course, that means “an unspecified number of layoffs,” Re/Code’s Kara Swisher reports. “While there will also be hiring in new areas of business in a restructuring designed to orient the company toward its more promising [programmatic] businesses going forward, the changes have shaken the AOL divisions in charge of revenue.”  ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Jan. 25, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Two On-Ramps To the Audience Buying Superhighway

I read with delight a series of announcements that appeared after the beginning of the new year. The first was the news of a programmatic "first" in the TV space, when ESPN facilitated the bidding of ...More

  • What To Do If Your Target Audience Hates You

    Sometimes the best way to grow your audience is to realize they hate you -- and show through your branding that you're exactly the opposite of who they think you are. For an illustrative lesson in ...More

  • Top 7 Things Nobody Will Miss When The Internet Disappears

    The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state anti-gay marriage bans or NBC's "Bad Judge." Poof. Up in smoke. Now ...More