Thursday, August 21, 2014
  • TubeMogul Expands Into LatAm, Opens Offices In Mexico, Brazil

    Programmatic video ad platform TubeMogul on Tuesday announced it has expanded into Latin America with the opening of offices in Mexico and Brazil. The company has hired Bernardo Toca to lead operations in Mexico and Adriano Hayashi to lead the company's Brazil office. ...Read the whole story

  • IgnitionOne Appoints Former TagMan Cofounder Baron To CRO

    IgnitionOne has appointed Jon Baron to chief revenue officer. The London-based cofounder of attribution company TagMan will oversee global sales efforts and will work to expand revenue opportunities that benefit advertising agencies and brand marketers. ...Read the whole story

  • Marketer Confidence Continues To Slide, Europe Now More Bullish Than America

    In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points in August. The data, released this morning by London-based ad market tracker and research database WARC, indicates that marketer confidence slid worldwide and in each of the major regions it tracks -- although European confidence declined at a slower rate than the rest of the world. ...Read the whole story

  • In Bid To Develop Young Talent, Mindshare Focuses On 'Math Men'

    The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid a heightened sense of urgency and debate over how Adland can better recruit the best and brightest to become its next generation of leaders. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Don't Strand Your Programmatic Team On An Island

Programmatic media spend will hit $9.8 billion in the U.S. this year, according to Magna Global, proof that major brands and agencies are finally embracing the new technology. As part of this adoption, many brands are ...More