Wednesday, May 27, 2015
  • The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With Verizon

    There are many facets to, and implications of, Verizon's recent $4.4 billion acquisition of AOL, but a new "Schedule 14D-9" statement filed to the U.S. SEC sheds some light on what really went down as the two companies negotiated a deal. Much of the other coverage of the recently released statement highlights the fact that AOL had three other suitors for a possible acquisition. But also woven into the statement is the nugget that AOL used its Platforms unit, headlined by its programmatic ad technology, as a major bargaining chip. ...Read the whole story

  • Ubimo Raises $7.5M For Self-Serve Programmatic Platform

    Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced it has closed a $7.5 million Series B round of funding. The round was led by Pitango Venture Capital, a large Israel-based venture capital firm. OurCrowd and Yahoo Japan Capital also participated in the round. It serves as Yahoo Japan's first investment in an Israeli startup. ...Read the whole story

  • Netmining Partners With Moat For Analytics

    Programmatic ad platform Netmining on Tuesday announced a partnership with analytics firm Moat to beef up its reporting capabilities. "We have found that more of our clients are looking for a deeper view on their metrics -- specifically engagement metrics beyond the click," stated Christopher Hansen, president of Netmining. ...Read the whole story

  • NBCU Taps Colella As SVP, Advanced Ad Products

    NBCU has hired digital advertising veteran Denise Colella as senior vice president of advanced advertising products and strategy within its advertising sales unit. Colella will oversee the strategy, product development and operations of data-enabled advertising products. NBC says this includes its Audience Targeting Platform and "NBCU+ Powered by Comcast" efforts. ...Read the whole story

Around The Net

  • Nielsen Scoops Up Neuromarketing Research Firm InnerscopeAdvertising Age

    Nielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed sum, Advertising Age has reported. "Founded in 2006 by neuroscientist Dr. Carl Marci and MIT alum Brian Levine, Innerscope uses biometrics such as brain scans and galvanic skin response to measure subconscious emotional responses to media and marketing," writes Advertising Age. ...Read the whole story

  • Xaxis On Programmatic Audio: It's Getting 'Massive Scale'Beet.TV

    Xaxis, GroupM's programmatic media-buying unit, recently launched Xaxis Audio, which lets advertisers buy digital audio ads programmatically. In an interview with Beet.TV, Nicolas Bidon, Xaxis UK's managing director, talked about the new service. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (May 26, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Why Doesn't My PMP Work?

PMPs bring us closer to the vision of programmatic media: bidding on the right impression at the right place and time. Unfortunately, performance has been inconsistent. It's left some advertisers confused, asking, "Why doesn't my PMP ...More