Wednesday, June 29, 2016

Around The Net

  • Google's Adding New Ways To Track You For Ads Re/code

    Google keeps a vast amount of user data it tracks in silos, according to Re/Code. Now, Google "is rolling out a new service that pools data from across the entire web and mobile devices, giving it a potential boost to its core ads business. The big caveat: It’s giving users total control — and with that, they’ll have carte blanche to block particular ads." This is one way for Google to get ahead of the growth in ad blocking, and "by building the feature opt-in, it’s also a way for Google to combat criticism of its privacy practices. Starting today, ... ...Read the whole story

  • AdMaxim Launches Native Programmatic Ad Platform MarketingTech

    Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertising platform for marketers called native.ly. The native ad market is set to increase in size to £10.3bn in Europe by 2020, representing a 156% growth rate. "AdMaxim's new platform is underpinned by bespoke technology built on top of AdMaxim’s tech stack and provides tools for advanced targeting across native campaigns," according to MarketingTech. The platform uses audience segmentation, device and connection type targeting, location, live data, dynamic creative optimization, private marketplace deals, and other advanced techniques. ...Read the whole story

  • Fallout From ANA Report: Chase Hired Auditors To Look at Publicis Business Insider

    Chase, the U.S. consumer and commercial banking division of JPMorgan, has called in auditors to examine its relationship with Publicis Groupe media agency ZenithOptimedia, the company that buys advertising on its behallf, according to a Business Insider report. "A source told Business Insider the decision to call in auditors around two weeks ago is a direct response to the high-profile report published earlier this month by the Association of National Advertisers (ANA), which alleged that volume discount rebates and other non-transparent business practices are 'pervasive' in the U.S. media ad-buying ecosystem." ...Read the whole story

  • Thrillist's Content Marketing Division Launching Booze-Focused Site Wall Street Journal

    Millennial guys' property Thrillist Media Group is getting in on the branded content action, of course. Everybody else is creating content for marketers, why shouldn't Thrillist? Its content studio, dubbed CoLab, is creating content for brands like GE that appear on Thrillist.com, according to a report in the Wall Street Journal. The paper reports that CoLab is launching Supercall, an actual digital publication--"one that was sparked by advertiser interest and will exist as an independent editorial property. The new site, which goes live Tuesday, focuses on spirits, covering everything from how to make a proper Negroni to drinking culture in ... ...Read the whole story

  • Tech Leaders Call For Positive Thinking Post Brexit Vote Campaign

    More than 50 tech bosses wrote a letter to the Evening Standard to ask business leaders to look ahead and not dwell on the nation's vote to leave the European Union. The letter said the UK needs to show that it "will never stop being a competitive, entrepreneurial and dynamic place to innovate and create jobs." ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (June 28, 2016) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Retailers May Take Individual Targeting In-House

Why is it, when individual targeting is the goal, ad exchanges, DSPs and other advertising techs all seem to focus on audiences instead of people? The short answer is that retailers and ad tech providers are ...More