Monday, April 20, 2015
  • Google DoubleClick Network Hit With More Malvertising

    Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and Zillow. An advertisement was used to deliver the Cryptowall ransomware via an ad built in Flash. ...Read the whole story

  • Verve Mobile Taps Acxiom's Stirratt As CEO

    Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, she was the chief revenue officer of MySpace, and previously served as executive vice president-digital advertising at MTV Networks, and held senior roles at Advertising.com and Moviefone. ...Read the whole story

  • Consumers Concerned About IoT Data, Privacy

    Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of research for home controls and energy at Parks Associates. ...Read the whole story

  • National TV Ads Weak In Q1, Digital Makes Big Gains

    Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month a year ago. Broadcast TV networks were flat in the month, as the first quarter remains weak for national TV ads. Digital media continues to make gains -- up 24% in March. ...Read the whole story

  • Nativo Taps Moat For Viewability

    Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% viewability for its brand advertisers. ...Read the whole story

Around The Net

  • Moneysupermarket Using Programmatic To Move Beyond Last Click MentalityThe Drum

    Moneysupermarket was among the first UK brands to ring fence its first-party data, to create its own programmatic trading desk. Speaking at the Drum's Digital Trading Awards (DTA), the brand revealed that although it is advanced compared to others, internal education remains a "vital" part of its overall strategy as it moves beyond last click to understand the value of display. Viewability remains an ongoing issue for the industry and one that Moneysupermarket is actively looking to crack down on. ...Read the whole story

  • Twitter Admits To Troll Infestation The Washington Post

    Vijaya Gadde, general counsel for Twitter, admits that the social network has not enough to sideline trolls. Echoing earlier comments by Twitter CEO Dick, Gadde writes in The Washington Post: “Even when we have recognized that harassment is taking place, our response times have been inexcusably slow and the substance of our responses too meager.” In response, she said: “We need to do a better job combating abuse without chilling or silencing speech.”  ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (April 20, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

TV Audience Buying Is Only Half the Story

TV audience buying is only half the story of programmatic TV. The other half is technology automation. And the good news is that the tech is much further along than many realize. In fact, in some ...More