Tuesday, September 2, 2014

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Programmatic, Not Automatic: Why Agencies Still Matter

Does automated ad buying mean cutting out all human interaction in the process? With the perceived economic benefits of programmatic buying, more marketers are certainly seeking to purchase digital ads directly, rather than relying on agencies ...More