Thursday, July 24, 2014
  • WideOrbit Gets Serious About Programmatic, Buys Ad Tech Provider Admeta

    WideOrbit, an ad management software firm, on Wednesday announced it has acquired Admeta, a Sweden-based supply-side platform (SSP) technology provider. Terms of the deal were not disclosed. ...Read the whole story

  • Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View

    Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social marketing campaigns, where different areas of expertise -- social community management, content creation, brand management, etc. -- must come together as a unified whole in or near real-time, it can be devastating. In a move to get the entire social marketing organization on the same page, Expion today will unveil a new version of its social relationship and content marketing platform that seeks to bring the pieces together in a unified way. ...Read the whole story

  • BlisMedia Appoints Ex-Amobee Co-Founder Dewhirst President

    BlisMedia, an audience targeting firm, on Wednesday announced the appointment of Harry Dewhirst as president and chief commercial officer. He has also joined the company's board of directors. ...Read the whole story

  • Omnicom Posts Best Organic Growth In Almost 3 Years

    The company reported second-quarter organic revenue growth of 5.8%. The comparable figure for the U.S. was 8.8%. The firm generated $2 billion in new business during the first half of the year, including wins from Sony and J&J. Q2 profits were up 12% to $358 million. ...Read the whole story

  • NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'

    Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure if I'd do this one alone. Heineken, with help from Fred Armisen, launched "Routine Interruptions," the brand's latest phase of its Cities of the World campaign. "Routine Interruptions" falls under the belief that city residents are set in their ways and rarely veer from their regular routines. With Armisen's help, "The Payphone" was born. The comedian began calling a payphone across the street from The Comedy Cellar and those that answered were invited across the street, ... ...Read the whole story


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The Simple Side Of Programmatic

Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found that more than half of the marketers surveyed didn't understand programmatic well ...More

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