Friday, August 28, 2015

Around The Net

  • Schmaeling Joins MediaMath As CFOAdvertising Age

    Advertising Age on Thursday reported that Rich Schmaeling has joined demand-side platform (DSP) as chief financial officer, "filling a post that had been vacant since Jeannie Mun left in March to join an e-book startup." ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Aug. 28, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Why Viewability Metrics Can't Predict Advertising ROI

Buyers of digital advertising want their ads to be seen-a point so obvious that it might even seem trivial. Thus, in order to help brands ensure this result, the Media Ratings Council (MRC) has released viewability ...More