Friday, May 22, 2015
  • Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar Inventory

    Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins itself an "online-to-offline data platform," which essentially means it gives digital marketers real-time data on the offline world. ...Read the whole story

  • Magnetic Acquires MyBuys, Raises $25 Million Equity Round

    Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers to better connect with people by creating one view of the purchase journey across devices and channels during all stages of the buying process. ...Read the whole story

  • Omnicom's Annalect Named 'Smart Data Agency Of The Year'

    The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the group said. French audience measurement firm Mediametrie was the overall winner and TV category winner in the I-Com Data Creativity Awards competition for its efforts at parsing data to provide more precise targeting and planning techniques for French TV channels. ...Read the whole story

  • Cross-Platform Ad Campaigns Add Millions To Audience Reach

    Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen says the average incremental reach of adults 18-49 was boosted by 10.4% by adding online to TV. ...Read the whole story

  • Mozilla To Let Advertisers Target Firefox Users Based On Browsing History

    Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users' privacy and giving them control over their data," Mozilla Vice President of Content Services Darren Herman writes in a blog post announcing the new product. ...Read the whole story

Around The Net

  • Blinkx Losses Sound Warning Bell On Online Video AdvertisingCampaign

    News that Blinkx, the video advertising company, posted a pre-tax loss of $25 million this week for the year to the end of March 2015 should raise alarm bells for those in the online advertising business. The industrywide concerns about the reliability of current online data in terms of video views are not dissipating. It has forced Blinkx to invest in more partnerships with verification groups including Nielsen, Integral Ad Science, Forensiq and DoubleVerify, which has dramatically impacted its bottom line. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (May 24, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age

If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at the currency of viewer engagement, not some vague brand recall stat. To ...More