Thursday, July 2, 2015
  • Digital Media, Ad Tech M&A Activity Continues To Heat Up

    Mergers and acquisitions within digital media and technology continue to dominate the newswires. M&A activity in these sectors increased 24% in the first half of 2015 compared to the same time period in 2014. The data comes from Coady Diemar Partners' first-half 2015 M&A report. ...Read the whole story

  • Apple Watch Gets Programmatic Native Support

    The Apple Watch received attention from programmatic ad platforms months before it was even on the market. Now that it's on the wrists of nearly 3 million consumers, per "Fortune," even more ad tech firms are coming out of the woods to support the hot new device. PubNative, a supply-side platform focused on mobile native advertising, is the latest to release Apple Watch-supported tech. ...Read the whole story

  • Vivendi Succeeds, Will Buy Controlling Interest In Dailymotion For $214M

    Vivendi says it will acquire an 80% stake in Dailymotion, the second-largest video site (but light years behind YouTube). It is not well known in the U.S. because it mainly prospers in Europe. Vivendi will pay $241 million U.S. to the French owners, Orange. ...Read the whole story

  • ReachLocal In Talks To Extend Yahoo Partnership Into Gemini Native Ads

    ReachLocal is in talks with Yahoo to extend their existing partnership into native ads, Search Marketing Daily has learned. The deal would mean offering its advertisers and businesses ads that run through the Gemini network and a mobile search and native ad strategy that would blend more targeted ads for local businesses. It would also support a focus on nearby, hyperlocal real-time targeting. ...Read the whole story

Around The Net

  • AOL Deal The Last Roll Of The Dice For Microsoft Advertising The Drum

    Microsoft's exit from the world of online ad sales is tempered by the volume and market share gains it stands to make for its search business through AOL in what could be the last throw of the dice for the technology giant in advertising. It forms the crux of a shakeup that sees Microsoft hand over much of its advertising operations to third parties. AOL will run all the direct ad deals in the Bing owner's nine top markets, while in its other 10 core markets everything will go programmatic. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (July 3, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Will Rise Of The Programmatic Machines Spell The End For Media Agencies?

Will brands go direct to market and ditch agencies? Will programmatic turn media agencies into nothing but an algorithm? The rise of the machines is turning these hypothetical questions into increasingly likely outcomes. ...More