Wednesday, January 18, 2017

    Around The Net


    The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Jan. 17, 2017) average. Change is compared to the previous day's average. Click to see the current value in real-time.

    Under The Klieg Lights, 'Variety' Has A Branded Content Studio

    Entertainment powerhouse 'Variety' is turning up the volume on branded content. CMO Dea Lawrence says some of that content can go through programmatic pipes, while some is better suited for other forms of distribution. ...More