Friday, April 29, 2016

Around The Net

  • AppNexus Bulks Up On The Buy Side AdExchanger

    AdExchanger explores AppNexus' brand-facing business and poses the question as to whether it can hold the line on managed services. "CEO Brian O'Kelley has historically been adamant about his company's pure technology focus. Are his 114 service and training support staffers a momentary concession to marketers who need help onboarding the DSP, or a sign of more hires to come?," AdExchanger reports. CRO Marcus Startzel says: "We're definitely not moving off of the vision to be a technology provider... As we take this technology closer to [marketers], we are going to have to help folks onboard. With any SaaS product, you've ... ...Read the whole story

  • Programmatic Is Dead, Long Live The Programmable Age Forbes

    Writing in Forbes, AppNexus CEO Brian O'Kelley shares his view that the age of "programmatic" is dead. "We’re moving from the 'Programmatic Age' of its infancy to the “Programmable Age” of its future. The programmatic internet was built for the one-channel world of desktop web browsers and email; it automated the delivery of information, allowing you to post (to a web page) or send (via email) text and images, but little else. The programmatic internet was better than nothing, but it was clunky, inefficient, slow, and limited. The programmable internet is the very opposite: seamless, efficient, quick, hyper-intelligent, and infinite ... ...Read the whole story

  • Facebook Ad Stack Remains In Flux As More Cuts Come To LiveRail AdExchanger

    LiveRail, once a dominant video supply-side platform and ad server focused solely on publishers, is now a shell of its former self, AdExchanger reports. It's been nearly two years since Facebook bought the company for more than $400 million. In the the last six to nine months Facebook has shuttered major pieces of it and transferred some employees to other projects. Now Facebook is preparing to eliminate at least 40 more positions at LiveRail. The roles consist mostly of account managers and sales reps. Sources close to the company confirmed the layoffs to AdExchanger, noting Facebook had experienced “overlap” between ... ...Read the whole story

  • Google Tests Feature That Allows Media Companies, Marketers Publish Directly To Search Results Wall Street Journal

    Google is testing a new feature that allows marketers, media companies, politicians and other organizations publish content directly to Google and have it appear instantly in search results, according to a report in the Wall Street Journal. Google said it began testing the feature in January and has since opened it up to some small businesses, media companies and political candidates. Fox News has worked with Google to post content related to political debates, for example, while People.com published posts related to the Oscars in February. Earlier this week, HBO published “news” articles related to fictitious characters in its popular ... ...Read the whole story

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