Monday, December 22, 2014
  • Over Half Of Video Ads Bought Via RTB Contain 'Misaligned' Data, Study Finds

    Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, or some other wasteful mean. This week is no different, as Clearstream, a video ad targeting platform, has released a new study claiming that 55% of video ads bought via real-time bidding (RTB) are "misaligned." "I wouldn't call it fraud," said Brian Mandelbaum, founder of Clearstream. "But I would say that the buyer did not buy what they intended in the auction." ...Read the whole story

  • Oracle To Acquire Datalogix, Extend Data Cloud To Offline Purchases

    Oracle continues its ad technology shopping spree, announcing a deal this morning to acquire audience-targeting firm Datalogix. Terms were not disclosed, but Oracle said Datalogix would continue to operate independently once the acquisition is completed, although the deal would "extend" the Oracle Data Cloud. ...Read the whole story

  • Retailers Waste More Than Half Of Digital Budgets On Bot Traffic

    Suspicious Web traffic in the U.S. rose 36% sequentially in the third quarter of 2014, and bot traffic grew by 35%. Data released Friday identifies 55% of the traffic on retail sites as suspicious, with 34% of traffic confirmed as bot. The data defines "suspicious" as non-human behavior. ...Read the whole story

  • Biggest Brands Led U.S. Ad Slowdown, Autos Plummeted Through Q3

    The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning by WPP's Kantar Media unit. Half of the top 10 advertisers decreased their ad budgets through the first three-quarters of 2014 vs. the same period in 2013, including double-digit reductions by the nation's two largest advertisers: Procter & Gamble and AT&T. ...Read the whole story


The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Dec. 21, 2014) average. Change is compared to the previous day's average. Click to see the current value in real-time.

The Year In Re: View

"Viewability" may not have been the word of the year for 2014, but to many in the programmatic media-buying industry, it will be its final word. While many still have reservations about how the industry defines ...More

  • Cleaning The Dust Off TV Preconceptions

    When dust accumulates on an object, it loses its twinkle. Although the general form, purpose and value of the object are unchanged, it somehow loses that special luminescence that originally caught our eye. Since the birth ...More

  • A Metrics Miracle

    Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated. ...More