Friday, March 27, 2015
  • Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform

    Neustar this week announced it has partnered with Nielsen to integrate Nielsen's Digital Ad Ratings data -- formerly known as Online Campaign Ratings (OCR) -- into its marketing platform. Neustar has also integrated Nielsen viewability data into its platform. The integration beefs up Neustar's pool of audience data, which it claims will allow marketers to more accurately reach their intended targets. ...Read the whole story

  • Former Disney, AOL Exec Joins Qriously

    Charles Gabriel, former chief advertising officer at Walt Disney's Maker Studios, has joined mobile data platform Qriously as chief revenue officer, the company announced Friday. ...Read the whole story

  • Maxifier Taps Moat For Viewability Measurement

    Maxifier, a digital ad tech firm, on Thursday announced an expanded partnership with Moat to give its publisher clients access to viewability ratings. "Every publisher is talking about viewability and utilizing solutions like Moat to obtain data on these important metrics," stated Denise Colella, CEO of Maxifier. ...Read the whole story

  • Google Takes Backseat To Facebook's Digital Display Ad Revenue

    Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in 2014 to 13.0% this year, and down to 11.1% by 2017, per data released Thursday. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (March 27, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Google Fiber Ads Vs. Facebook Audiences

Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will remain around brand-building among relatively broad audience, the Web will increasingly be ...More