Wednesday, July 30, 2014

Around The Net

  • Advertisers Advised On Data Rights With Trading DesksMarketing Week

    ISBA, the association for British advertising, is to advise advertisers on tightening contracts with agency trading desks to own the campaign data they fear could be accessed by competitors. A series of "Contract Clauses' will be released in September, encouraging members to make the ownership of data clear to media agencies. First-party data will be covered by the guidelines alongside quality and the availability of data to support real-time targeting and optimisation. ...Read the whole story

98.9

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

GroupM And The (Not-So) Hidden Power Of Scale In Open RTB

GroupM's public departure from the Open RTB market was a big discussion topic at the OMMA RTB Conference. In a more general discussion but with (tacit) reference to GroupM, I said that any large advertiser that ...More