Wednesday, October 1, 2014
  • Sharethrough Raises $10M In Round Led By British Sky Broadcasting

    Sharethrough, a native ad exchange headquartered in San Francisco, on Tuesday announced it has raised $10 million in a strategic investment round led by British Sky Broadcasting, which invested $5 million. ...Read the whole story

  • BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom

    Following the search trend into content marketing, BloomReach Tuesday announced two platforms to help retail merchants and search marketers optimize content based on data recommendations. Compass collects and analyzes online retail data across channels and devices, then prioritizes the information to present opportunities to serve content on sites to consumers. ...Read the whole story

  • Komli Media Launches CRM Remarketing Platform

    Komli Media, a demand-side platform (DSP) headquartered in Mumbai, India, on Tuesday announced the launch of a new cross-channel CRM (customer relationship management) remarking platform, dubbed RevX. ...Read the whole story

  • The Ad Sentiment Index

    Consumer sentiment about advertising jumped more than eight points Tuesday, with the Ad Sentiment Index closing at 100.9 for the day, up from 92.8 on Monday. ...Read the whole story

  • Demandbase Opens NY Office, Appoints 2 To Exec Team

    Demandbase, a retargeting platform for B2B marketers, on Tuesday announced the opening of a new office in New York City and the appointment of two new executives. ...Read the whole story

  • MMA Updates 'Optimal' Mobile Budget Share To 16%

    Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issued a new report updating its "optimal" mobile budget allocation from an average of 7% to 16%. With the optimal modeling mix, the MMA report suggests that instead of the projected $5.9 billion in U.S. mobile ad spending (excluding search) this year, the amount would instead be far larger, at $28.5 billion. ...Read the whole story

  • Mobile U.S. Search Ad Investments To Reach Nearly $26 Billion In 2018

    U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released Tuesday. On the desktop, search will contribute $14.15 billion this year, rising to $7.82 billion. Mobile search in the U.S. will rise from $8.72 billion this year to $25.69 billion in 2018. ...Read the whole story

  • KBS+ Puts New Skin In Its Game: Peltz Will Direct VC Unit

    Big Madison Avenue agencies often describe themselves as "investment managers," but usually they're referring to investing other people's money -- their clients'. MDC Partners' KBS+ unit is one of the few shops that puts its own money where its mouth is, and it is bringing in a new director to oversee the burgeoning venture capital unit that is responsible for doing that. To boost its deal flow, the agency has recruited Madison Avenue vet turned venture capitalist Jessica Peltz to direct its investments. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Why Every Ad Can't Be Data-Driven

Data driven ad campaigns are great, but not always practical, according to panelists at the OMMA Premium Display conference, on Tuesday. For one, some industries lend themselves to data availability more than others, said Monik Sanghvi, ...More