Ad tech iterates, at times, on a seemingly yearly or even monthly basis. What was yesterday's rage is merely a portion of tomorrow's advertising stack. ...Read the whole story
Outstream video provider Teads is now offering vertical video with a 360-degree function, enabling consumers to zoom in on a video to make it larger than a typical smartphone screen. ...Read the whole story
The U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August that included significant incremental spending by brands participating in the 2016 Summer Olympic Games, including NBC's coverage of it. The U.S. Ad Market Tracker expanded to an index of 234, up three points from August -- and reflecting even more organic growth -- up 10 points from September 2015. The Summer Olympics hangover was most pronounced among the biggest media and advertisers most prone to participate in the games, especially the national TV marketplace. ...Read the whole story
In the months since media-buying "transparency" has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication with their agencies over the subject. Among the half that have discussed the issue, clients have initiated those conversations by a margin of two-to-one of their agencies. Those are the findings of a "quick poll" conducted among big advertisers by a leading media auditing firm. ...Read the whole story
The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Oct. 20, 2016) average. Change is compared to the previous day's average. Click to see the current value in real-time.