Monday, March 30, 2015
  • Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers

    Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad networks they do business with. That paradox, which was uncovered in a new study being released this week by ad industry researcher Perceptions Group, suggests much of that growth might be coming from the supply-side's long tail. While ad execs -- both advertisers and agencies responding to Perceptions Group's survey -- said they plan to boost the percentage of their digital media buys managed programmatically by 21% this year, media suppliers said they only expected to ... ...Read the whole story

  • WPP's Xaxis Agrees To Buy Mobile Platform ActionX

    Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be rolled out to Xaxis clients in all global regions in the coming months. ActionX clients include e-commerce and media subscription companies such as Forbes, JackThreads and Hearst. ...Read the whole story

  • PulsePoint Launches Programmatic Direct Platform With Native Support

    Programmatic direct platforms are expected to command nearly half of all programmatic ad spend by 2016, per recent eMarketer estimates, and PulsePoint wants in on the action. The ad tech platform on Monday announced the launch of a programmatic direct platform that will support native, social and display advertising. ...Read the whole story

  • IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT

    Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third of mobile advertising budgets in 2014 came after shifting funds away from other media. The majority of respondents were happy with the performance of their mobile ads. ...Read the whole story

  • Video Ad Platform Innovid Raises $10M In New Round

    Innovid, an online video ad platform, is expected to Monday announce it has raised $10 million in a new round of funding. All original investors, including Genesis Partners, Sequoia Capital, and T-Venture, participated in the round, while Cisco Investments joined as a new investor. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (March 30, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.

UI Fatigue: The Need to Centralize Programmatic Access

Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid on the right impressions at the right time. The problem is the ...More

  • For Programmatic TV Buying, Small Can Be An Advantage

    For a small agency working with a small budget, programmatic TV placements let the client fight above its weight in prime-time arenas it never could afford before. ...More

  • The Start-Up Revolution Is NOT A Media Revolution

    When I speak with marketers about their innovation and start-up ambitions, the conversation inevitably veers towards digital media forms, data, content creation and consumer reach and engagement. This is driven, of course, by the fact that ...More