Friday, September 19, 2014

Around The Net

  • GumGum, Xaxis Partner For Programmatic Trading Of In-Image AdsAdweek

    Adweek has reported that GumGum, an in-image ad provider, and Xaxis have partnered to sell in-image ads via programmatic. ...Read the whole story

  • Programmatic Essential For Mondelez in 'Data Arms Race'The Drum

    Programmatic ad trading has a "bad reputation" with many marketers perceiving it as a cost-saving effort, rather than the data opportunity it really represents, according to Mondelez's VP of global media and consumer engagement. Speaking to The Drum at Dmexco in Cologne, Bonin Bough said: "I think it has a bad rep. A lot of people see it as a cost-saving effort, but from our point of view it's very much a data opportunity and we think there is a data arms race in front of us." ...Read the whole story

103.5

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data

Programmatic will always receive positive and negative comments and headlines. However, what we must never lose sight of is not just campaign results and transparency issues, but that programmatic is an exciting way to hone and ...More

  • The New Currencies For 21st Century Media

    Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals on the Internet. In this increasingly programmatic, audience-centric media marketplace, new currencies ...More

  • Are You Afraid Technology Will Make You Obsolete? You're Not Alone

    A little over a year-and-a-half ago, I wrote a column for Marketing:Health focusing on the emergence of technology-aided content personalization. It was one of my most popular essays. People either strongly agreed or disagreed with the ...More