Wednesday, December 7, 2016

    The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Dec. 6, 2016) average. Change is compared to the previous day's average. Click to see the current value in real-time.

    Heroes, Villains -- And Fake News

    Since the election, much has been written about fake news as a "new" phenomenon that may or may not have had an impact on the result. Of course, those of us in this space know that, ...More

    • You Watch More Ads Than You Think

      The media would have us believe that no one watches ads. But obviously someone sees a lot of them. Nielsen's C3 rating is a measure of ad viewing - and, even with competition from smartphones and ...More