Wednesday, August 24, 2016

Around The Net

47.3

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Aug. 23, 2016) average. Change is compared to the previous day's average. Click to see the current value in real-time.

'Audience Strategy Needs To Be A Pillar Of Data Strategy'

"Brands and agencies that understand the nature of cross-platform audiences will be best positioned to understand the modern consumer," said Aaron Fetters, SVP of marketing solutions at comScore, at MediaPost's Programmatic Insider Summit. ...More