Wednesday, February 10, 2016
  • Criteo Hit $1B in Revenue Last Year

    Paris-based retargeting firm Criteo exceeded EUR1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first time last year, according to its earning call today. ...Read the whole story

  • After #CampDavid, AdBlock Plus Will Host Meetups in U.S.

    AdBlock Plus is following up its two "Camp David" talks -- "listening sessions" to collect feedback on developing its Acceptable Ads Committee -- with discussions on that topic at assorted U.S. venues, according to a spokesperson. ...Read the whole story

  • Supply Of Mobile Uniques Spikes Super Sunday, Desktop Gets Sacked

    The backfield was in motion on Super Sunday as the supply of digital unique users shifted to mobile from desktop. The supply of mobile unique users rose to the highest point in nearly five months on Super Sunday, reaching an index of 113.9, according to the Digital Traffic Index, a collaboration of MediaPost and Jumpshot, measuring the supply of digital unique users across mobile and computer screens. The last time the mobile index was higher was on Sept. 27, 2015, when it reached 115.7 -- and generally speaking the Super Bowl spike in mobile uniques comes during a seasonally low ... ...Read the whole story

  • Equinix, Forensiq, Fight Ad Fraud In Real-Time Buying

    Equinix has set up an ecosystem that allows its customers to keep their transactions and fraud detection services within one physical location, minimizing the volume of timeouts that buyers face and keeping inventory clean. ...Read the whole story

Around The Net

  • Google Ups Botnet Defenses In Push To Thwart Ad FraudAdvertising Age

    Advertising Age reports that Google is tackling ad fraud with a new tool that automates the filtering of traffic from three of the top ad fraud botnets currently plaguing the advertising industry. The three botnets have already "infected more than half-a-million electronic devices, but Google has further reinforced its existing botnet defenses across its ad systems and says it can now stop all three," according to the report. "Botnets are responsible for fake traffic or serving ads that nobody will ever see. Botnets also control armies of malware-infected computers which are operated by fraudsters who generate large amounts of non-human ... ...Read the whole story

  • Big Data For Big Cities: The Civic Benefits Of Google Street View And YelpForbes

    Forbes reports that even as people generate more data than ever before, most cities haven’t taken full advantage of that information flow to improve services and become more efficient. That may be about to change. "With the Internet, mobile apps, and a wide range of useful programs online, residents add to the pool of information with every keystroke they make on their computer or smartphone. In addition, cities are expanding their own data-gathering and crunching capabilities through advancements like sensor networks and sophisticated modeling software." In a new working paper, academics at Harvard Business School argue that cities have never ... ...Read the whole story

  • Twitter Unveils First View Ads, Videos At The Top Of Your TimelineTechCrunch

    TechCrunch reports that Twitter launched a new video ad unit that it's calling First View, a format that will essentially catapult advertisers that choose it to the front of the queue in Twitter’s ad network. Advertisers choosing the format would get the top ad spot the first time a person opens Twitter, for a period of 24 hours. "At launch, First View will be video only — pushing Twitter’s drive to expand its offerings in rich media. A spokesperson says Twitter is considering expanding to other Tweet types int he future." ...Read the whole story

  • To Rev Sales, Auto Industry Must Embrace Customer-State DataAdExchanger

    Writing in AdExchanger, Maxwell Knight, vice president of marketing science services at Turn, argues that auto marketers need to move to a more dynamic understanding of customer experience and engagement and evolve traditional attribution models in the process. They can start by confronting the two tiers of automotive marketing and using customer data in a cross-tier way. In the automotive industry, branding and direct-response campaigns are almost always divided into national and regional tiers. While this makes sense for achieving the different goals of a national brand and a local dealership, the result can be a fragmented consumer experience. Knight ... ...Read the whole story

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The New SaaS: Software-as-a-Strategy

Introducing technology to any industry makes companies smarter, saves time and money and creates opportunities for immediate lessons. Look at how easily we consume our favorite movies and TV shows, do our banking and hail cabs ...More