Mobile Perceived as Most Disruptive Media and Marketing Trend
A new survey of media and marketing executives by AdMedia Partners identifies Mobile as the most disruptive media and marketing trend, ganering a vote from 25% of respondents. Social Media was next at 13%. 12% of respondents still see Digital as the most disruptive trend in media and marketing. Mobile was also identified in the survey as the top area of interest for M&A expansion for 2013.