The Targeting Behind Twitter's Special Follower Emails

BuzzFeed, Thursday, January 24, 2013 5:45 PM
  • Comment
  • Recommend
Subscribe to Email Marketing Daily

Tags

Twitter has recently begun sending emails to members alerting them to some new followers of note, and also when people deemed of interest have shared content on the service. While the special followers' commonality may be a large following of their own, the targeting instead appears to be based on mutual interests. Twitter Co-founder Ev Williams downplays follower size as a meaningful metric, saying what is a better gauge of shared interest is retweets.

Read the whole story at BuzzFeed »

Be the first to comment on "The Targeting Behind Twitter's Special Follower Emails"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Email Marketing Daily Articles

>> Email Marketing Daily Archives