The Targeting Behind Twitter's Special Follower Emails

Twitter has recently begun sending emails to members alerting them to some new followers of note, and also when people deemed of interest have shared content on the service. While the special followers' commonality may be a large following of their own, the targeting instead appears to be based on mutual interests. Twitter Co-founder Ev Williams downplays follower size as a meaningful metric, saying what is a better gauge of shared interest is retweets.

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