Texting - Done Right - Linked to Significantly Higher Lead Conversion Rates
Marketing Charts, Thursday, January 24, 2013 5:51 PM
A study of over 3.5 million leads from over 400 companies has found that text messages can lift conversion rates by 113% relative to average conversion of leads, but only when it is used as the only follow-up channel after the initial lead. Texting used before and after the initlal contact can lift conversion by 20%, but texting only before another means of contact depresses conversion rate by 5%. The study was conducted by Leads360.
Recent Email Marketing Daily Articles
-
Obama Defends NSA Spying Program in Charlie Rose Interview June 17, 11:08 p.m.
President Barack Obama defended the National Security Agency's PRISM program to PBS' Charlie Rose, calling the ... -
Dispatch Email App Integrates WIth Other Apps June 17, 11:03 p.m.
There are lots of email inbox organizing tools available for iOS users, but Dispatch is different. ... -
Thrifty Car Rental Mistakenly Sends Free One-Day Rental Offer to Entire List June 17, 10:53 p.m.
Thrifty Car Rental has apologized for sending a free one-day car rental to its entire list ... -
Inky Lets Consumers Organize Multiple Inboxes in One Place June 17, 4:26 p.m.
More tools are emerging these days that let consumers organize multiple email accounts into one client. ... -
SMS Spam Borrows From Email Spam June 17, 4:07 p.m.
SMS spam is on the rise and many of these fraudulent messages have taken a page ... -
Yahoo's New Email Policy For Inactive Users Could Be Risky For eBay Users June 17, 10:35 a.m.
Yahoo is expiring inactive email addresses and giving away these lapsed names to new people, which ... -
Bipartisan Group of Representatives Pushes Email Privacy Act June 17, 10:29 a.m.
A bipartisan group of representatives are leading the push to pass the Email Privacy Act, which ... -
MailChimp Beats Constant Contact in Email for The Fort Collins Digital Workshop June 14, 2:58 p.m.
When Stu Crair owner of The Fort Collins Digital Workshop set out to choose an email ... -
A Third of Repeat Customers Return Because of Email June 14, 2:42 p.m.
About a third of repeat customers come back because of an email, according to Forrester Research. ... -
American Airlines Warns of Phishing Scam June 14, 10:43 a.m.
American Airlines is warning consumers about a spam email that is going around that purports to ...
Be the first to comment on "Texting - Done Right - Linked to Significantly Higher Lead Conversion Rates"
Leave a Comment