Cigarettes Lit Up In 2012
According to Wells Fargo Securities' Tobacco Talk survey, fewer respondents indicated a competitive environment during the fourth quarter of 2012 vs. the third quarter. In addition, total cigarette industry volumes should be down about 3% during the fourth quarter. The survey said Marlboro volume and promotional trends were strong in the fourth quarter. Marlboro's year-over-year volume increased 1.2% in the fourth quarter.