Study: Facebook Platform With Most Influence Over TV Viewers

Facebook has three times Twitter's influence over what folks are watching on TV, according to a Nielsen study just cited by eMarketer. The social marketing site ranked first on a list of platforms tracked according to percentage of "U.S. Internet users who started watching a TV program due to opinions online." It was also the fifth-ranked "method used by U.S. Internet users to talk about TV shows/content."

Read the whole story at Lost Remote » Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.