Rubicon's Stevens On The Upside Of Automating The Sales-Side, Touts Role Of Publisher 'Trading Directors'

Rubicon's Jay StevensRubicon Project Senior Vice President-General Manager Jay Stevens makes the case for increased sales-side automation, increasing margins, mobile RTB, and of course, the opportunities in the programmatic premium marketplace. "Trading directors really need to get out there, meet the agency trading desks and get a really clear picture of how these budgets are flowing now, all the way from client to publisher," he advises.

Read the whole story at OPA »
Tags: programmatic, rtb
Recommend (1)