News Brief

Mantyhose Are U.S. Bound

Women’s Wear Daily reports that mantyhose, a.k.a. brosiery or guylons, are headed our way. The trade paper says that for Emilio Cavallini,  tights for dudes have gone from 1% of online sales in 2011 to 30% in 2012.

“It’s definitely become a trend for men in Europe. It’s fun for them to wear, and you can see the color and patterns standing out [from] their shoes,” an exec at the Florence, Italy-based company tells WWD. “They wear the tights with shorts, under jeans that have holes, under pants to stay warm in colder climates, or just to lounge around.” She adds that there is growing interest in the U.S., and that it’s recently added a large size for men up to six feet tall and weighing close to 200 pounds. The $40 tights, mostly in patterns of black, white and grey, feature stripes, stars, dots and geometrics, and have no fly.

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