Fashion Brands Launch Virtual Fitting Rooms

Adidas, Hugo Boss and Superdry are among a number of brands set to launch a virtual fitting room function aimed at improving the online shopping experience for customers. Shoppers can use the tool, created by Fits.me, to enter their measurements including height, weight, bust, hip and waist size to see an an accurate reflection of what a particular item will look like on them. It uses robotic mannequins to model garments and photographs each item to show how clothes fit all size and shape combinations.

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