Mail On Sunday Launches Interactive Magazine
The Mail on Sunday has brought out a digitally interactive version of its supplement, Live Magazine. The title claims it is the first national newspaper to have done this with the release of its ‘mini-fitness’ special on 27 January. To be able to interact on the special edition, readers need to download a content reader app, designed by Digital Space. To access more content, readers hover their mobile phones over the magazine’s images – editorial and commercial – which are embedded with digital watermarks.